Personal Data processed for the following purposes and using the following services:
Advertising
Microsoft Advertising
Personal Data: Cookies; Usage Data
Content performance and features testing (A/B testing)
Google Optimize and Google Optimize 360
Personal Data: Cookies; Usage Data
Displaying content from external platforms
Google Fonts
Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service
Google Maps widget
Personal Data: Cookies; Usage Data
Analytics
Google Analytics, Analytics collected directly, Facebook Ads conversion tracking (Facebook pixel), Google Ads conversion tracking and Yahoo Advertising conversion tracking
Personal Data: Cookies; Usage Data
Google Analytics Advertising Reporting Features
Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service
Microsoft Advertising Universal Event Tracking
Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data
Contacting the User
Phone contact
Personal Data: phone number
Contact form
Personal Data: email address; first name; last name; phone number; various types of Data; ZIP/Postal code
Mailing list or newsletter
Personal Data: email address; first name; last name; phone number; Usage Data; ZIP/Postal code
Hosting and backend infrastructure
Amazon Web Services (AWS)
Personal Data: various types of Data as specified in the privacy policy of the service
Interaction with data collection platforms and other third parties
ActiveCampaign widget
Personal Data: email address; first name; last name; phone number; various types of Data
Location-based interactions
Geolocation
Personal Data: geographic position
Managing data collection and online surveys
Facebook lead ads
Personal Data: Data communicated while using the service; email address; first name; last name; phone number; ZIP/Postal code
Tag Management
Google Tag Manager
Personal Data: Usage Data
Remarketing and behavioral targeting
Facebook Custom Audience
Personal Data: Cookies; email address
Facebook Remarketing, Google Ad Manager Audience Extension, Google Ads Remarketing and Remarketing with Google Analytics
Personal Data: Cookies; Usage Data
User database management
ActiveCampaign
Personal Data: Cookies; email address; various types of Data as specified in the privacy policy of the service
Interaction with live chat platforms
ActiveCampaign site messages
Personal Data: Cookies; Data communicated while using the service; email address; Usage Data
Managing contacts and sending messages
ActiveCampaign Text Message and SMS Marketing
Personal Data: email address; first name; last name; phone number
Information on opting out of interest-based advertising
In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.
Further information about the processing of Personal Data
CCPA: Collection of personal information about minors
We do not knowingly collect personal information of consumers who are below the age of 16.
Personal Data collected through sources other than the User
The Owner of this Website may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing. Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.
Analysis and predictions based on the User’s Data (“profiling”)
The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document. User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document. The User always has a right to object to this kind of profiling activity. To find out more about the User’s rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.
Automated decision-making
Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Website may use the User’s Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Website adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law. Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties. The rationale behind the automated decision making is:
- to enable or otherwise improve the decision-making process;
- to grant Users fair and unbiased treatment based on consistent and uniform criteria;
- to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
- to reduce the risk of User’s failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Website, Users can check the relevant sections in this document.
Consequences of automated decision-making processes for Users and rights of Users subjected to it
As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
In particular, Users have the right to:
- obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
- challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
- request and obtain from the Owner human intervention on such processing.
To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.
The Service is not directed to children under the age of 13
Users declare themselves to be adult according to their applicable legislation. Minors may use this Website only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Website.